Small, sharp WordPress tools.
Linz Tools is my one-woman plugin shop. Every tool here was born inside a real client project and polished until it earned its keep. No bloat, no phantom dashboards, nothing phoning home.
The tools.
One on the shelf. More on the bench.
ReviewBar
Point-and-click design review for staging sites. Clients pin comments to the exact pixel and you work one tidy list instead of nine email threads.
from $49/yr
PDF Editor
Letterhead-true PDFs edited right inside WordPress. The same engine I use for client reports, cleaned up so everyone can have it.
in the workshop now
The next tool
I build what real projects demand, not what a roadmap slide says. Tell me the thing you keep duct-taping together and I might build it properly.
Opinionated in the useful ways.
Born in client work
Nothing here started as a pitch deck. Each tool shipped inside paying client projects first, which is the meanest QA a plugin can survive.
Light by default
One job per tool, settings you can read in one sitting, and assets so small you’ll wonder where the rest went.
Your data stays home
Everything lives in your WordPress database. No third-party service, no per-seat pricing, and uninstalling actually cleans up after itself.
I’ve been shipping WordPress things since the Genesis days.
I ran Pretty Darn Cute Design for a decade, building Genesis child themes for bloggers all over the internet. I sold that company in 2020, opened my own SEO and web design studio, and never stopped making little tools to get my own work done faster.
Linz Tools opened in 2026 as the place where the best of those tools escape. Back at Pretty Darn Cute, every launch ended with a loud workshop-wide TADA! and I see no reason to stop now. (You’ll hear it at checkout. I’m not sorry.)
Hear the next TADA! first.
No newsletter machine. I send one short note when a new tool goes live, then I get back to building.